To understand the background of this glorious craft form, it is important to note that hand block printing is a form of dying and colouring fabrics using wooden blocks. India is one of the largest manufacturers and exporters of block printed fabric in the world. Traditionally, this craft was manufactured in a village setting in cooperation with the wooden block carvers, chhipas (printers), rangrez (dyers), and dhobis (washers). When this craft form migrated from Gujarat to Rajasthan and eventually to West Bengal, a wider variety of traditional intricate motifs and colours were introduced.
At Tjori we are committed to keeping the centuries old tradition of block printing alive. This particular collection is inspired by bold floral patterns from the 17th century Mughal court art. Keeping a subtle tone, earthy colours such as sage green, brown, black and maroon are used to create an artistic contemporary look.
With this skilfully crafted collection step into celebration of the history, heritage, art, architecture and culture of the precolonial India.