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The resurgence of classic Indian dress isn't a throwback nod to yesterday; it's a statement of today. From college corridors and music festivals to Instagram reels, Gen Z is embracing Indian ethnic fashion like never before. But this trend has nothing to do with copying their parents' wardrobe. It involves taking back cultural identity, making ethical fashion choices, and making tradition a statement of...

The world of ethnic fashion is constantly evolving. One fabric that remains timeless yet underrated is khadi cotton. Its legacy goes back to Indian history, and its relevance is increasing in today’s fashion world. Khadi has now become a silent staple in modern wardrobes. It is cool, breathable, handcrafted, and the perfect option for Indian summers. In this blog, we will explore why khadi...

“In a world full of fast fashion, be timeless with tradition.” With fashion moving towards conscious consumerism, handblock prints are making a powerful comeback. Handblock prints are not simply a nostalgic rehash of India’s artisanal heritage but a sustainable solution for every contemporary wardrobe.  Contrary to mass-produced prints, handblock prints reflect Indian craftsmanship, eco-friendliness, and individuality, making them a standout trend in sustainable fashion....

Elegant, Effortless, and Endlessly Versatile Fashion is ever-evolving, and designer kaftans have evolved into a must-have piece in the modern wardrobe. It effortlessly bridges the gap between laid-back luxe and red-carpet glamour. From heading to brunch with friends to attending a formal soiree, this classy and flowing silhouette offers multiple styling possibilities. In this blog, we have discussed the ways to style a designer...