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Today, Ayurvedic and plant-based skincare has piqued the interest of the global beauty industry.  “The global herbal beauty products market is projected to grow at a CAGR of over 7%, driven by increasing consumer awareness about ingredient safety and long-term skin health.”- Grand View Research, 2023. The Ministry of AYUSH has also highlighted the steady rise in demand for Ayurvedic skincare formulations in India,...

The way a georgette saree moves is purely magical. It doesn’t simply drap, but flows like a liquid melody, capturing the light and breeze equally. From the nostalgic charm of a Bollywood rain sequence to the sophisticated grace of a modern-day gala, a georgette saree remains the undisputed queen of the ethnic wardrobe. We at Tjori believe that every weave has a story to...

Kashmir’s winter apparel industry is characterized by timeless craftsmanship, rich textiles, and winter wear that blends beauty and functionality. Among various winter wear for women, the Kashmiri woolen phiran is a timeless classic. This outfit has kept generations warm through harsh Himalayan winters. Today, this traditional outfit has become stylish winter wear for ladies thanks to its elegance and unmatched warmth. If you are...

The resurgence of Indian ethnic fashion is no longer subtle. From the comfort of cotton handlooms to the charm of intricate embroidery, traditional crafts are making a powerful comeback. However, this revival is different from the past. The ethnic wear landscape is evolving, driven by innovation, sustainability, and modern lifestyles. Today’s designers and craftsmen are blending technology with heritage, creating fashion that is rooted...