A remarkable manifestation of couture and culture, the ethnic spun on this western outfit has seen itself as the soon to be most popular trend to swarm the fashion climate. Keeping the comfort of the kurtas and the glory of Indian prints and fabrics, the dresses are increasingly spun on Indian looms to steer away from the boring, after all we have had enough of LBS’s and laces. This time, the Indian fabrics are here to steal the show and beguile the world with the wonders on Indian prints and embroidery.
Tjori, has got your back. Fret no more, the from makeshift kurtis to ethnic dresses and floor length maxi dresses, the breathable fabrics are all in store for the scorching summers. Ditch the denim this season and let it easy breezy and flowy like our curated collection of pastels, powder sun shades, undertones and summer hues that let’s you be you this summer. Comfort and effortless, all the dresses here are for the tropics that perfectly compliment the Indian skintone.
As easy as a workwear, to the airport to running errands, you can spare yourself from cribbing about wearing cotton kurtis everyday. Keep the rants for later, all you can do now is check out the exhaustive range of summer dresses that will leave you confused more than anything. If you’re still wondering what is this drama and talk of cotton dresses and ethnic dresses about, here’s a couple of things that will help you out.
Dresses have been the pinnacle of western clothing over ages and have evolved, modified and revamped itself in every age. The silk gowns of the Greeks transcended to the Victorian era in the 1800. Times passed, laws changed and rulers were overthrown, consequently, so did the length. Dresses were an important denominator of women’s exercise of power and grant of freedom embracing their lifestyle.
It was only after ‘vogue’ and ‘harpers bazaar’ that the term got legitimised in the states. In the other corner of the world, these silk gowns continued to be entwined with majestic power wielded by the royals, like the Queen.
All thanks to Hollywood figures like Marilyn Monroe, Jackie Kennedey, Audrey Hepburn, Diana Ross, Elizabeth Taylor, Katherine Hepburn for the playful prints, plunging necklines, slim silhouettes, little black dress and what not.
Borrowing this trend from the western culture and adding the organic element of the hand sewn Indian fabric, the dresses get a total makeover here. The Indian fabric and the handloom industry set up as a response to the economic fallout in the Indian economy after the British, a strategic step to preserve and rebuilt the Indian monetary model. The successful effects are reflected in the clothing and the distinguishable Indian fashion style, that has been influencing the other tastes in fashion around the world. With international designers incorporating the Indian motifs and prints in their runway shows, it won’t be wrong to add how impactful Indian style scenario and how it has been resonating today. Timeless and impeccable, how Indian fabrics, prints and cuts still amaze the designers worldwide is still an intriguing question unaddressed.
Chanderi: Hailing from the chanderi village in Madhya Pradesh, this fabric has royalty weaved owing to the intricate zari work or the gold embellishments. The fabric today stands loud in the fashion frame because of the simplicity and the undertones of elegance. The array of colour choices be it the pop shades or the pastel palette, chanderi saree mixes fun and flamboyance. Keeping this together, Tjori has got for you a collection of dresses and maxi dresses on chanderi.
Chikanari: the charm of chikanari work is undying. Till today, with minimum filtration of the aesthetic work, the purity undiluted charm is contained in this work. The designers like abu jani and Sandeep Khosla has brought it upfront in the global picture.
Khaki: khaki might not be your go-to fashion option if you had to pick one, but you can’t help but choose khaki for formal and all your semi-formal occasions. This utilitarian fabric gives you an effortless work look, tailor-made for tropical Indian summers. The minimalism of this is unmatched and right about perfect for a comfort workwear option.
Ikkat and tussar are also summer friendly fabrics to choose from. The power of tussar silk sarees is unmatched and seeing it morphed into dresses today, is something you can’t wait to wear.
Ajrakh: from the borders of Gujrat to making a fashion staple today in Indian couture, this print tells a tale everytime. The intricate symmetrical floral and geometric patterns, either woven, printed, tie-dyed, embroidered,as it unfolds a swarm of evocating designs representing the Sindh community.
Bagru: the Indianess of the natural colours and the prints speak out here. Originating from Rajasthan, Bagru prints is the mastery of handblock and dyes and Indian handwork. The bagru prints are extensively a part of the Indian couture.
Handblock: hand block print has become increasingly popular because of their symbolism. The monotonous prints, repeated rows and the ethnicity wrapped in the hand block, keeps you closer to your roots. The alluring shades of the hand blocs and the bleached contrast of colors to choose from, this will rather leave you spoilt for choices.
Kalamkari:kalamkari literally means handwork done by pen. This print flourished itself in the Mughal period and is a wardrobe essential today. Women blend in solid shades with kalamkari dupattas or patialas to mix and match the perfection.
Intriguing question arises, on how to style these ethnic dresses. With the touch of indianess in the outfit, owing to the fabric and the print, these Indian cotton dresses pair perfectly with the jhumkas, be it any, chandbaali, afghani or even shoulder dusters, name them and you’ve got your look sorted to rock it.
With interesting necklines, revealing cuts and putting the collarbones on the show, the ethnic chokers and statement neckpieces will bring on the bling. Mirror works to narrow lined chokers, you have got them, to dig in more, in vogue.
Go for gota bags if it’s for occasions and block print bags for the print on print drama. The big embroidered totes for running errands kind of day and the metallic clutches for a rave night with your squad, check out Tjori for it exhaustive collection of bags. Shop latest collection of cotton dresses for women online.
Happy shopping !
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